The major banks in Australia seem to get a lot of the headlines when it comes to social media – the NAB being an example with their “Break Up” campaign (read my thoughts on that here). But are they really the best examples of effective use of social media in the financial services industry down… [Read more…]
October 30, 2011
I think it’s fair to say Qantas has raised the bar on how to go atomic in the social media world. It’s Sunday afternoon, around 6pm Sydney time and the data around the past 24 hours is compelling. I’ve started delving into the data looking at three basic data sets: Mentions - basic keyword and… [Read more…]
October 21, 2011
This is a pretty common question and one that CEO’s often ask me. It’s unfortunate that a lot of the public discussion around CEO involvement in social media and specific services like Twitter is so biased and lacking in real world consideration. The fact is, there is no right or wrong answer to the question.… [Read more…]
October 17, 2011
Earlier this week LinkedIn announced a number of changes to Company pages and their role in our social marketing initiatives. Now more than ever companies need to have a well thought out, professional company profile on LinkedIn. To help companies understand these recent changes I’ll be running a 45min webinar to discuss these changes, show… [Read more…]
September 18, 2011
I’ve been working on a couple of Augmented Reality mini-projects over the past few weeks as well as doing some research for a client in the exhibition space so AR has been in my thinking a bit recently. I’m impressed at how this field of social media is starting to grow. It’s clearly still in… [Read more…]
September 15, 2011
Yesterday in Brisbane noted international speaker Marcus Child presented his keynote “Leading an Engaged Culture” at All TEC Day 2011. As I noted on the weekend, I was looking forward to hearing Marcus as I’ve long argued that corporate culture and old school face to face communication skills are being pushed aside in the rush… [Read more…]
September 10, 2011
Starting next week Australia’s leading CEO/business leader development group – The Executive Connection – kicks off their regional roadshow. This year, renowned international speaker Marcus Child will be educating thousands of Australia and New Zealand’s smartest business leaders on “Leading an Engaged Culture”. I’m looking forward to hearing Marcus on this topic as I believe… [Read more…]
September 8, 2011
LinkedIn Groups are one of my favourite features within LinkedIn. Groups are a fantastic resource for users with thousands of topics, and tens of thousands of rich, open discussions. But for all my enthusiasm about LinkedIn Groups I’m also increasingly frustrated at how they are being treated and the behaviour of some users. What Are… [Read more…]
August 14, 2011
There has been a flurry of activity this week after it was revealed that LinkedIn was allowing certain profile information to be incorporated into social ads that are displayed with the LinkedIn user interface. The blog post that seemed to end up in my inbox the most was this one from Steve at Connection Agent.… [Read more…]
August 14, 2011
There’s been a bit of debate this past week over a change that LinkedIn has made to their ad platform and how it uses profile information. You can read a number of posts about the changes on the web. I’d recommend: This post from Steve Woodruff from Connection Agent; or A blog post from LinkedIn… [Read more…]
November 22, 2011
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