1. Time permitting is actually a reference to the fact I’ve got 6 or 7 other blog posts in draft form at the moment and need to knuckle down and finish them.

Part 2 is actually based on my interpretation of how Blue Ocean Strategy could be applied to help a sports team or league develop and deliver better engagement with their communities (translation: more bums on seats without an incremental increase in marketing spend)

2. I think most people involved in sport at your level grapple with these challenges so please don’t think I’m having a dig at Logan Thunder. I’m a long term Queensland Reds supporter and it frustrates me that we have to rely on a state government agency as the primary sponsor.

I feel quite strongly that social media will help teams like the Thunder and even the league have a more compelling value proposition for potential sponsors. By having a well thought out social media strategy you (can) actually deliver better outcomes – which is what I alluded to in the post. Doing so doesn’t mean you need to spend precious marketing dollars

3. I totally agree with your comments. These are the types of concerns that I help companies deal with on a daily basis. Fortunately, tools like Facebook are maturing and now offer features that address the concerns you’ve raised. I believe it’s possible to be “on show” but in a context that allows some personality and freedom to exist whilst also protecting privacy, integrity, and freedom of speech. This is what I’m starting to see come out of the US – I’d like to see a team or a league here really get to grips with this.

Happy to share my thoughts with you further.

This does sound interesting but I have a few questions and concerns:

1. Your comments ‘workload permitting’. We are less inclined to do something for nothing. Is your part two going to be around June and how much will this be expected to cost?

2. I think one of the hurdles we face with the WNBL. Ideally, the sponsorship dollar is the first priority (once the girls are sorted of course). Previously there has been little follow up on the probable sponsors obtained. These have walked away from being sponsors. Did we sell the idea correctly or were they ‘real’ in the first place. ‘On Board’ sponsors will help us utilise the marketing strategies and promotion of our, dare I say it, ‘PRODUCT’ to the not so converted.

3. I have a number of these girls as friends on my facebook. How blogs /comments would need to be monitored. We all have lives outside our profession and we have freedom of speech but everything changes when we are professional sportspeople. We are on show.

I would welcome any advice and support for Logan Thunder’s advancement –

Cheers

My name – Phil Ewin (board member)