Over the past 18 months I’ve had the opportunity to work with a number of social media monitoring tools for a variety of clients and research purposes. From day 1 I’ve been of the opinion that social media monitoring is not just for brand management or marketing – last year during social media tools week… [Read more…]
June 29, 2010
One of the key changes I’ve seen over the past 12-18 months is the increasing relevance and power of video for companies looking to engage with their communities. I know many who have been banging this drum for much longer than I have and I’ve now officially joined the crusade. When I talk to Chief… [Read more…]
June 22, 2010
A bit has been written in the past about the number of clowns flooding into the social media space basically conning companies into spending money to build a social media profile. This article last year from BusinessWeek and a follow on post from Olivier Blanchard touch on some of these issues. Here in Australia I’ve… [Read more…]
June 15, 2010
I recently got caught up in a vigorous debate on LinkedIn about Blue Ocean Strategy (BOS) and sports – specifically Twenty/20 Cricket. BOS is something I believe in very strongly and I’ve been learning/following/practising it for a few years now. Following the BOS and sports discussion, Dick Lee posted a follow up topic where he… [Read more…]
June 12, 2010
I’m pleased to announce Smart Selling has signed on as Australian partner for the online collaboration leader Huddle. Huddle is a UK company that is showing impressive growth both in the UK and the US. I first looked into Huddle around 4 months ago when the product was added to LinkedIn Applications library. I initially… [Read more…]
June 29, 2010
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