Tim Martin, Australia’s leading digital marketing expert blogged recently about a number of emerging web services that fall into the social media domain – specifically FourSquare and Instagram. Whilst neither is new (they’ve been around for a short while), I thought it was worth looking at some practical examples of Foursquare in use from an… [Read more…]
March 17, 2011
Australian mega-bank nab has been widely praised for a marketing campaign it launched on Valentines Day. The campaign is interesting and to understand the significance you need to read up on the situation that allows Australia’s four largest banks to operate in this market as a virtual “oligopoly on steroids” The campaign was labelled The… [Read more…]
March 3, 2011
I was working with Australia’s leading digital marketing expert Tim Martin from 2 Sticks Digital last week, delivering a workshop on digital marketing and social media to a group of Credit Union executives. During a session I was delivering on LinkedIn we had a wide ranging discussion on quality vs quantity in relation to connections/friends… [Read more…]
March 2, 2011
I wrote a post last year that called out some of the snake oil salesmen I’ve seen flooding into the social media space – sprouting generalist, hyped up crap that has little context or value for business leaders. I noted earlier this week via an update on LinkedIn that I’d received via email (email! Go… [Read more…]
March 2, 2011
I have to admit this whole Facebook vs. LinkedIn; which is the best B2B or B2C marketing channel is getting really old. I’m seeing more and more examples of bloggers and experts diving in talking up one or the other as the best option depending on which camp you sit in. The fact is there… [Read more…]
March 25, 2011
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