When I look around, I find many examples of Australian companies doing really great things in social media. Here’s an example. Firstly though, one of the key points that both my colleague’s (like Tim Martin and Dan Toombs) and I always stress is the importance of doing the basics well in terms of search, digital… [Read more…]
July 15, 2011
Sites like Wikileaks and Firm Spy pose an ongoing, increasing risk to organisations of all types and sizes. Whilst a lot of the discussion has been around brand damage and the need to establish internal policies or guidelines, it’s time for the discussion to broaden – to the Boardroom. Given we’ve seen a fundamental shift… [Read more…]
July 7, 2011
This is an update to a post I published way back in January 2009 – Explaining Social Media Social media is something that we’ve been talking about for a few years now. For most companies and business leaders its still a mystery – a dangerous “thing” that is best left alone. Explaining social media in… [Read more…]
July 18, 2011
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