I think it’s fair to say Qantas has raised the bar on how to go atomic in the social media world. It’s Sunday afternoon, around 6pm Sydney time and the data around the past 24 hours is compelling. I’ve started delving into the data looking at three basic data sets: Mentions - basic keyword and… [Read more…]
October 21, 2011
This is a pretty common question and one that CEO’s often ask me. It’s unfortunate that a lot of the public discussion around CEO involvement in social media and specific services like Twitter is so biased and lacking in real world consideration. The fact is, there is no right or wrong answer to the question.… [Read more…]
October 17, 2011
Earlier this week LinkedIn announced a number of changes to Company pages and their role in our social marketing initiatives. Now more than ever companies need to have a well thought out, professional company profile on LinkedIn. To help companies understand these recent changes I’ll be running a 45min webinar to discuss these changes, show… [Read more…]
October 30, 2011
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