Tim Martin, Australia’s leading digital marketing expert blogged recently about a number of emerging web services that fall into the social media domain – specifically FourSquare and Instagram. Whilst neither is new (they’ve been around for a short while), I thought it was worth looking at some practical examples of Foursquare in use from an… [Read more…]
May 2, 2010
Ford, and specifically Scott Monty have been getting a lot of attention for their social media efforts – winning widespread business praise and recognition – Two examples are here and here. Quite rightly I hear you say. They’ve done a good job promoting their brand, building awareness, running some interesting campaigns… In some respects I… [Read more…]
September 1, 2009
I caught in interesting story on Australian radio this morning. Noted Twitterer @612brisbane Spencer Howson was talking about his foray into the world of Internet auction sites. What was interesting this morning was his experience in providing feedback to a seller. In a nutshell Spencer provided negative feedback about one aspect of his experience. On… [Read more…]
July 27, 2009
Many of us would have read the story recently about Za’s Brick Oven Pizza restaurant and their run in with a South Carolina Twitter celebrity. It’s an interesting lesson about the power of the crowd and how sometimes this power can be misused (either intentionally or unintentionally). As someone who is active in social media,… [Read more…]
January 19, 2009
I continue to spend time working on our strategy and product offering around social media for the B2B world. Having evolved our business from the CRM space, we keep a close eye on what some of the big dicks are doing and I continue to be profoundly disappointed at what I’m seeing. And whilst it… [Read more…]
January 15, 2009
Tech Target reports today that Salesforce.com is moving customer service into the cloud and allowing integration with communities, discussion groups, forums etc. Whilst the analysts are (yet again) falling victim to the relentless PR machine that is Salesforce.com what this release actually says is two things. Firstly, they are way behind the times when it… [Read more…]
November 13, 2008
I fly around Australia a lot and my airline of choice is unashamedly Qantas. I had an interesting experience today and it got me thinking about how situations could be handled more efficiently and effectively – particularly given the availability of technology like Smart Speak. The situation that triggered this is I received an SMS… [Read more…]
March 25, 2011
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