The Wiki is Not Always the Best Solution

One of my many Google Alerts arrived this evening and a particular entry caught my eye. Despite the fact the first part of the blog post was really good, it went on to propose a resolution to a sales reporting problem that has sent me into a quiet rage.

As much as I support and promote the use of Wiki’s in organisations, suggestions like those contained in this post make me angry as it’s an example of technology being used outside its traditional scope to fix a problem that has been caused by technology being misapplied, and then reinforced by a major dose of general corporate incompetence.

Whilst Stewart’s idea has merit, in essence, he’s suggesting the customer accept a band-aid solution rather than confronting the real issues and working towards a long term, sustainable, best practice outcome. And this is before I even start on the sad fact that this type of ‘work around’ has to be proposed for a terribly archaic reporting structure.

The information presented in the post outlines (at least) two fundamental business issues – and I’m not convinced that a Wiki is an acceptable solution on its own (though I will propose that a well resourced Wiki will help engage and deliver corporate change).

Problem #1

I get the feeling they are using a CRM solution and that it clearly hasn’t be configured to suit the needs of the organisation. Call me a sceptic but I’d say they are probably using Salesforce.com and engaged Salesforce.com PS team to configure the solution – so they have a beautifully configured CRM that does nothing to help them sell more effectively. Based on our experience of sales automation projects I’d suggest the VP of Sales was rail roaded by the Salesforce.com sales reps via their typical colour, light, and movement sales presentation and probably never thought to consult the people for whom the system relies on – the field sales person.

Resolution? Stop listening to your CRM vendor and actually listen to your sales team. Look at your sales processes and start understanding your sales data. A Wiki is not going to do this for you but can become a central knowledge repository for specific sales, process, and how-to guides

Problem #2

Stewart’s proposal that a sales reporting Wiki might eventually allow the VP of Sales to analyse data ‘perhaps twice a week’ is fundamentally flawed. In fact it’s wrong.

Resolution? Get serious about your CRM use and how you report sales information. Implement a solution like Cloud9 Analytics. Cloud9 would provide this VP of Sales with the opportunity to take immediate action to improve sales performance and drive revenues.And by immediate I mean she could focus on the forecast breakers, the major customer deals and have any significant events delivered to her via a dashboard or directly to her BlackBerry.

Problem #3

Either the VP of Sales is in way over her head or she’s been given a charter to be mediocre. The role of a VP of Sales is to be a Sales Leader, not the resident reports monkey. The role of the VP of Sales is to reduce revenue risk, increase team productivity and facilitate collaboration. At a minimum the company needs to invest in a sales coaching tool like Private Sales Coach. This would allow the sales reps to take greater ownership of the progress of their opportunities and allow the VP of Sales more time to spend being a sales coach and sales leader.

A wiki will help this company but not as a sales reporting tool. If the company wants to mature into a true Sales 2.0 organisation then they need to do more than just put a wiki in place.

Blue Ocean Strategy – Helping Sales Leaders move out of the red ocean

Through my business relationship with Smartpen and BigAnt I’ve been introduced to Blue Ocean Strategy.

I read about Blue Ocean Strategy sometime ago (I think via Harvard Business Review). It’s a very exciting approach to strategy and business thinking and one that has much to offer organisations throughout Australia and New Zealand who are looking to excel and differentiate themselves.

My interest in Blue Ocean Strategy is around how the strategy can be applied to help sales organisations overcome many of the self-limiting beliefs that pervade the profession.

The local team – Blue Ocean Strategy Regional Centre has kindly invited me to a 2- day workshop on the 15th and 16th of December in Melbourne.

I’ll be posting my thoughts after the workshop. You’ll also be able to follow my Twitter updates @markpk

Livescribe Smartpen comes to the fore

I’ve just left Chicago having had the opportunity to attend the Selling Power Sales Leadership conference on Monday. Selling Power assembled a brilliant list of speakers including Neil Rackham – author of SPIN Selling; and one of the founding fathers of modern sales thinking.

With such a stellar cast of thought leaders, I was really looking forward to the event and also using my Livescribe Pulse Smartpen to capture the audio. Starting with Gerhard Gschwandtner’s opening address, I was able to capture each session and across the day captured over 6 hours of notes and audio. Each session has its own page and includes key comments, illustrations and audience questions. In a large room, distant from the speakers, Livescribe really shows its worth.

Given the uncertain times we’re faced with and the climate of fear being propagated by the press mongrels from around the world, Gerhard gave an inspiring address to the audience. It’s a fantastic example of the power of positive leadership – something lacking in political leaders everywhere at the moment. I’m going to upload the opening remarks of Gerhard to the Livescribe website and make the file available by invitation. If you’d like to listen, post a comment and I’ll add you to the access list on Livescribe

Three of the presentations really stand out as being incredibly valuable and I’m extremely happy to have captured them:

1.       Malcolm Rees – Global Head of Sales for DHL Express. Managing a sales group of 6,000 is not without it’s challenges and Malcolm gave a really interesting, detailed insight into how he extracts maximum performance from his global team

2.       Mary Delany – CSO at CareerBuilder.com. Mary chaired a panel discussion on Coaching Salespeople. Her opening remarks were a real highlight of the conference and she went on to chair a very interesting panel discussion on coaching.

3.       Neil Rackham – Author of SPIN Selling. Neil is one of the founding fathers of modern sales leadership thinking. Neil’s comments were very interesting an quite an inspired take on the current situation we’re all facing.

The audio is a bit scratchy at times, primarily as I was on a noisy table, but overall, the quality is sufficient for someone to create transcripts if required.

Sales Leadership Conference

I’ve just arrived in Chicago for the Selling Power Sales Leadership Conference. I came up from Australia back in March for their Las Vegas event and found it so relevant and informative that I’ve made the effort to come back for this event.

The agenda looks really interesting and I’m pleased it’s got a strong focus on leadership and culture. I spend a lot of time on these two topics as I find they are always at the heart of the issues and challenges that we are engaged to deal with for our customers. I’ve noticed that Sales 2.0 seems to have really taken hold in the US, but is still virtually unknown in Australia or APAC for that matter.

This event kicks off two weeks in North America for me. I’m hitting Atlanta, Boston, and San Mateo also – speaking to a range of vendors and potential partners. A number of these are really exciting and represent the opportunity to work with some really smart, innovative people.

Hopefully I’ll have some downtime to catch up with my buddies in Boston, maybe catch a Patriots game and get re-acquainted with my good fried Sam Adams.

The Smart Selling Blog

Hi everyone, welcome to the Smart Selling blog. We’ve taken too long to arrive in the blogosphere; but now that we’re here, we’ll do our best to make a positive impact.

We’re going to cover a lot of ground in this blog, from Sales 2.0 to Livescribe smartpens, to Social Media in the B2B world.

I welcome connections, particuarly those of you in the sales leadership/Sales 2.0 space, and social media experts.